Being put on hold can be a frustrating experience, but it’s important for businesses to make sure that they handle hold times appropriately. Research has shown that over 70% of callers will hang up if they’re kept waiting for too long, which can result in lost business and negative reviews. But have you ever considered the power of on-hold messaging? When done well, on-hold messaging can not only keep your callers on the line, but it can also provide them with valuable information and help improve your brand perception. In this blog post, we’ll delve into the psychology behind on-hold messaging and explore how Ad-hold can help improve your customer experience.

  1. Reducing Perceived Wait Time

One of the primary ways that on-hold messaging can positively impact the customer experience is by reducing the perceived wait time. When callers hear silence or repeating beeps, they’re significantly more likely to lose patience and hang up. Utilizing on-hold messaging, on the other hand, can distract callers from the wait by providing information or even entertaining them with music or jokes. This creates the illusion that the wait time was shorter than it actually was, and can contribute to a more positive overall experience.

  1. Providing Valuable Information

Another benefit of on-hold messaging is that it can be used to provide callers with valuable information. This is a great opportunity to share business updates or promotions, and can also provide instructions for common issues or frequently asked questions. This can help keep callers informed and reduce frustration.

  1. Making a Strong Impression

On-hold messaging can also contribute to making a strong impression on callers. By providing high-quality messaging or music, you can create a perception of professionalism and legitimacy. This can help to increase customer trust and satisfaction, ultimately leading to better customer loyalty and retention.

  1. Personalizing the Customer Experience

Finally, on-hold messaging can be used to personalize the customer experience. By using targeted messaging based on the caller’s location, industry, or recent interactions with the business, you can create a more tailored experience that feels more personal and relevant. This can help to build stronger relationships with customers and make them feel more connected to your brand.

  1. How Ad-hold Can Help

If you’re interested in implementing on-hold messaging for your business, Ad-hold can help. We offer a wide range of services including custom messaging scripts, professional voice talent, and even licensed music options. Our team of experts can help you create a messaging strategy that’s sure to improve your customer experience and build brand loyalty.

On-hold messaging is more than just a way to keep customers on the line – it’s an opportunity to provide value and create a positive customer experience. By utilizing on-hold messaging, businesses can reduce perceived wait time, provide valuable information, make a strong impression, personalize the experience, and ultimately improve customer loyalty and retention. With the help of Ad-hold, businesses can easily implement a messaging strategy that’s sure to impress and retain callers.