When was the last time you truly considered the goldmine that sits at the other end of your customers’ lines? In the fortuitous moments between phone pick-up and a live human serenade, there’s an enigmatic space: the hold. Often neglected, this interval...
Amidst the hum of everyday business operations, the on-hold message is an often-overlooked avenue for creating a lasting first impression. For many small businesses, the silence or generic background music on hold can be likened to hanging up on potential...
In the bustling world of business telephony, the sweet sound of customer satisfaction often hinges on the moments where silence fills the line. Hold time, that ubiquitous experience for callers, is a make-or-break moment for customer engagement. Yet, the practice of...
It’s a marketing space often overlooked, underestimated, and underutilized. Imagine your potential customer’s journey: they dial your business number, and for various reasons, they end up on hold. This slice of a customer’s encounter with your brand...
When it comes to marketing, every touchpoint with a customer is an opportunity. Yet, many businesses overlook a valuable resource that has the power to enhance customer experience and promote their brand simultaneously: the humble on-hold message. While the idea of...
