Your customer is on hold—and that means you have their attention. The question is: are you making the most of that moment?
At Ad-Hold, we help businesses turn hold time into a powerful opportunity to educate, build trust, and drive action. One of the most effective tools in this strategy? A well-placed call-to-action (CTA) in your on-hold message.
Whether your goal is to increase appointments, promote a new service, or drive traffic to your website, the right phone message CTA can turn passive listeners into engaged customers.
What Is a Call-to-Action (CTA)?
A call-to-action is a clear and concise instruction that tells the listener what to do next. In the context of on-hold messaging, a CTA may guide callers to:
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Visit your website
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Ask about a promotion
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Leave a message for a specific department
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Schedule a service
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Download an app or follow your brand on social media
Without a CTA, you’re simply filling space. With the right CTA, you’re boosting phone sales conversions and creating momentum.
Why CTAs Work in On-Hold Messaging
Callers who are placed on hold are already engaged with your business. This is a rare moment when you have their full attention—free from the distractions of email, social media, or other digital noise.
A strong phone message CTA taps into this engagement by:
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Reinforcing your value
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Offering helpful next steps
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Encouraging immediate action
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Positioning your business as helpful, professional, and ready to serve
Examples of Effective On-Hold CTAs
Need inspiration? Here are a few high-performing CTAs we’ve used in real client scripts:
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“While you wait, visit our website at [example.com] to check out this month’s specials.”
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“Don’t forget to ask about our loyalty program when we return to the line.”
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“Need 24/7 service? Press 1 anytime to speak with our on-call technician.”
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“Follow us on Facebook for exclusive giveaways and service tips.”
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“Mention this message and receive 10% off your next appointment!”
Each CTA is tailored to the business’s goals and aligned with the caller’s needs—boosting both engagement and conversions.
How CTAs Improve Phone Sales Conversions
Adding a CTA to your on-hold messaging isn’t just smart—it’s measurable. Clients who incorporate strong CTAs report:
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More inbound inquiries about specific services
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Higher uptake on promotions and offers
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Better customer retention through value-added services
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Improved phone sales conversions driven by timely action
Even a small tweak—like inviting callers to ask about a product—can move the needle in your sales pipeline.
Ready to Upgrade Your On-Hold Messaging?
If your current phone system plays silence, music, or generic scripts, you’re missing a key opportunity to drive action and increase revenue.
At Ad-Hold, we create professional, branded on-hold messaging that includes compelling calls-to-action designed to convert. From script writing to voice talent to implementation, we handle it all—so your business sounds as good as it looks.
Let’s put your hold time to work.
Visit adhold.com to learn more about our on-hold message services and how we can help you turn every call into a chance to grow your business.