When a customer calls your business, the experience they have on the phone sets the tone for everything that follows. And while you might think that hold time is just “dead time,” what your callers hear while on hold could actually be costing you customers—and revenue.
At Ad-Hold, we specialize in turning hold time into an opportunity. Here’s how bad on-hold experiences can drive customers away—and what you can do to fix it.
Silence Isn’t Golden—It’s Risky
Dead silence on the line makes callers wonder if they’ve been disconnected. Without any feedback or engagement, most people will hang up within 60 seconds—many never to call back.
The result:
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Lost sales opportunities
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Damaged first impressions
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Poor customer satisfaction
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Increased call abandonment rates
Elevator Music Doesn’t Cut It
Generic hold music or poor-quality loops might seem harmless, but they don’t communicate your brand, values, or professionalism. Worse, repetitive or irritating music can frustrate customers and shorten their patience.
What a Professional On-Hold Message Does Differently
At Ad-Hold, we create customized, professionally voiced on-hold messages that are designed to engage, inform, and retain your callers. Here’s what makes them effective:
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Professional voice talent reinforces your credibility
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Brand-aligned scripts communicate value and build trust
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Informative messaging promotes services, specials, or FAQs
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Perceived wait time decreases when callers are engaged
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Upsell opportunities are introduced naturally
Real Business Benefits of On-Hold Messaging
Adding professional on-hold messaging isn’t just about sounding better—it can lead to measurable improvements in your business:
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Reduce call abandonment by keeping callers engaged
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Answer common questions before the caller reaches your team
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Increase conversions by promoting services or limited-time offers
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Strengthen brand identity through consistent messaging
Don’t Let Hold Time Hurt Your Business
If your callers hear silence, static, or outdated content, they’re getting a bad impression of your business before they ever speak to a team member. Don’t let poor on-hold audio be the reason you lose a customer.
Upgrade Your On-Hold Messaging with Ad-Hold
At Ad-Hold, we’ve helped businesses across industries improve their customer experience with clear, branded, and engaging on-hold messaging. Whether you have a VoIP system or traditional phone setup, we’ll help you sound professional and stay connected with your callers.
Ready to sound better and sell more?
Contact us today to get started with a custom on-hold message solution that turns hold time into a win.