When most businesses think of marketing, they focus on digital ads, social media, email campaigns, and websites. But there’s one often-overlooked channel that can deliver real value with very little effort: your phone system. Specifically, your on-hold messaging.
At Ad-Hold, we believe your hold time should never be wasted time. Instead, it should be a seamless extension of your overall marketing strategy—designed to inform, engage, and convert callers while they wait.
Why On-Hold Messaging Deserves a Place in Your Marketing Plan
Every time someone calls your business, it’s a direct line to an engaged audience. If they’re placed on hold—even for just 30 seconds—you’ve got a golden opportunity to reinforce your brand, promote your services, and guide them toward action.
Here’s how integrating on-hold messaging into your broader strategy can benefit your business:
1. Keep Branding Consistent Across All Touchpoints
Your callers should hear the same tone, message, and professionalism they see on your website or social media. When your phone messaging aligns with your brand voice, it builds trust and reinforces your identity.
2. Promote Products, Services, and Special Offers
Got a seasonal promotion? Launching a new service? Your on-hold message is a great place to share it. You can even schedule updates throughout the year to align with sales, holidays, or campaigns already in motion.
3. Support Your Sales and Customer Service Teams
Use hold time to answer FAQs, highlight popular services, or direct callers to helpful online resources. This lightens the load on your team and prepares customers with relevant information before they even speak to someone.
4. Increase Cross-Selling and Upselling Opportunities
On-hold messages can introduce callers to products or services they didn’t originally inquire about. A well-placed message can plant the seed for a future purchase or spark immediate interest.
5. Reduce Hang-Ups and Keep Callers Engaged
Silence or generic music often leads to frustration—or worse, a dropped call. A professional, informative on-hold message keeps the caller’s attention and reduces perceived wait times.
Pro Tip: Sync Messaging with Campaigns
Just like you update your website, ads, and email content, make on-hold messaging part of your regular campaign rollout. If you’re launching a back-to-school promo or a year-end sale, a quick update to your phone messaging can help amplify the reach of your campaign.
How Ad-Hold Makes It Easy
At Ad-Hold, we specialize in crafting professional on-hold messages that match your brand and support your marketing goals. We’ll work with your team to align content with your calendar, your voice, and your audience.
Whether you need seasonal updates, bilingual messaging, or an entirely new approach, we handle everything from scriptwriting to production—so you can focus on running your business.