When customers call your business, the last thing you want is for them to hang up out of frustration while waiting on hold. But what if you could turn that wait time into an opportunity to increase sales and enhance the customer experience?
With on-hold messaging, you can transform idle moments into a powerful marketing tool that engages callers, informs them about your products or services, and ultimately boosts your revenue. Here’s how Ad-Hold can help you maximize the potential of your on-hold time.
Why On-Hold Time Matters
The reality is, customers expect to wait on hold at some point when calling a business. Studies show that:
🔹 70% of business calls are placed on hold at some point.
🔹 Most customers will hang up within 60 seconds if left in silence.
🔹 On-hold messaging can reduce hang-ups by up to 90%, keeping callers engaged until they can speak to a representative.
With the right on-hold messaging strategy, you can turn wait time into a selling opportunity rather than a source of frustration.
How On-Hold Messaging Increases Sales
1. Promote Special Offers & Discounts
Your customers may not be aware of your latest promotions, seasonal sales, or exclusive discounts. On-hold messaging allows you to highlight limited-time deals, encouraging callers to take advantage of offers they might have otherwise missed.
💡 Example: “Did you know we’re offering 20% off all services this month? Ask your representative how you can save today!”
2. Cross-Sell & Upsell Products or Services
Use on-hold time to introduce complementary products or premium services that align with what your callers are interested in. This can lead to higher transaction values and increased customer satisfaction.
💡 Example: “If you love our standard package, consider upgrading to our premium plan for even more features!”
3. Educate Callers About Your Brand & Offerings
Many callers may not be familiar with all the services or products you provide. On-hold messaging can serve as an educational tool, informing customers about what makes your business unique.
💡 Example: “In addition to our top-rated repair services, we also offer maintenance plans to help you save money in the long run!”
4. Build Trust & Credibility
Customers are more likely to buy from businesses they trust. By using on-hold time to share customer testimonials, industry certifications, or company achievements, you create a sense of credibility and confidence in your brand.
💡 Example: “We’ve been voted the #1 service provider in our industry for three years in a row—thank you for trusting us with your needs!”
5. Encourage Online Engagement & Self-Service Options
Direct callers to your website, social media pages, or online booking system to engage with your brand even before they speak to a representative. This can drive additional traffic and convert leads into customers faster.
💡 Example: “Need assistance right away? Visit our website to chat with a live representative or schedule an appointment online!”
Why Choose Ad-Hold for Your On-Hold Messaging?
At Ad-Hold, we specialize in crafting professional, engaging, and high-converting on-hold messages and music that keep your callers interested and drive sales. With our expert voice talent, customized scripts, and strategic marketing approach, we help businesses turn every phone call into an opportunity.
✅ Custom messaging tailored to your brand
✅ Professional voice recordings & high-quality production
✅ Music licensing included for a polished on-hold experience
✅ Regular updates to keep messaging fresh and relevant
Start Boosting Sales with On-Hold Messaging Today!
Don’t let your on-hold time go to waste! Turn it into a powerful marketing tool with professional on-hold messaging from Ad-Hold. Let’s create a customized script that keeps your callers engaged and drives more revenue for your business.
Contact us today to get started!
Let’s make every second on hold count! 🎧📢