When your customers call your business, their experience on the phone is just as important as their in-person experience. And when they are put on hold, why not take advantage of that time to promote your brand, inform them about your products and services, and position yourself as an expert in your industry? This is where on-hold messaging comes in. It’s an affordable yet effective way to elevate your customers’ experience and give them a reason to stay on the line. In this blog post, we’ll explain why every business should have on-hold messaging and how Ad-Hold can help you harness its power.
- First impressions matter:
A study by USA Today found that 70% of callers are put on hold for an average of 45 seconds, and 60% will hang up after 1 minute, mostly due to annoyance or frustration. But what if you could use that precious time to make a lasting impression with your audience? On-hold messaging can be used to greet callers, thank them for their patience, and remind them of your unique value proposition. You can even use it to offer a time-sensitive promotion or invite them to follow you on social media. By being proactive and engaging during the hold time, you can set yourself apart from competitors and leave a positive impression on your callers.
- It’s a marketing opportunity:
On-hold messaging is a cost-effective marketing tactic that can reach a captive audience, as opposed to other forms of advertising that rely on catching people’s attention. By tailoring your messages to your target demographic, you can provide them with information that’s relevant and valuable to them, and educate them about topics they might not be aware of. For example, if you’re in the healthcare industry, on-hold messaging can be used to educate callers about disease prevention, wellness tips, and new treatments. This not only positions you as a expert in your field but also builds trust and credibility with your customers.
- Keep callers entertained:
Let’s face it – no one likes waiting on hold. But by adding a little entertainment value, you can make the experience more enjoyable for callers. This can include playing music, sharing fun facts, trivia, quotes, or jokes. The goal is to keep them engaged and entertained while they wait on the line. Research has shown that on-hold messaging can reduce perceived wait times by as much as 40%, and as a result, customers are less likely to hang up and instead remain on the line.
- It’s customizable:
On-hold messaging is a flexible tactic that can be tailored to your unique business needs. You can change the messaging at any time to match new promotions, seasonal specials, changes in hours, or other newsworthy events. This helps keep your messaging current and relevant, and ensures your callers are receiving up-to-date information. Ad-Hold also offers professional voiceover artists, royalty-free music, scripting, and production services to ensure your messaging is effective and engaging.
- It’s easy to implement:
Implementing on-hold messaging is as easy as choosing a customized package from Ad-Hold. The team at Ad-Hold can help create targeted messaging that best suits your business model and industry. Whether you’re a small business owner or you run a large corporation, Ad-Hold can help tailor messaging that best suits your business needs. With a package from Ad-Hold, you can expect high-quality, professional messaging that will set you apart from your competition.
In conclusion, on-hold messaging is an affordable yet effective way to enhance your customers’ experience, boost your brand recognition, and increase sales. By using on-hold messaging to educate and entertain your customers while they wait on the line, you’re creating a positive impression of your business in their minds. And with Ad-Hold, the process of implementing and managing your on-hold messaging program is made easy. From custom software to professional voiceovers, Ad-Hold makes sure your messaging is always relevant, timely, and effective. Don’t leave your callers on hold to the sound of dead air. Instead, use on-hold messaging to connect with them, nurture the relationship, and turn them into loyal customers.