As a business owner, we understand that keeping your customers happy and satisfied is the top priority. While your customers patiently wait on hold, you have an opportunity to engage them with informative on-hold messaging. In this blog post, we’re going to discuss how on-hold messages can affect your bottom line, and how Ad-Hold can help.


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  1. Opportunity to Upsell: According to research, businesses that play on-hold messages generate more sales by 20% compared to those who play background music or silence. On hold messages provide the perfect opportunity to promote upcoming sales, new products or services you offer, and any new promotions that your business is running. By using the right messaging, you can increase your customers’ engagement and upsell opportunities.


  1. Enhance Customer Service: On-hold messaging is also a great way to enhance customer service. When customers are put on hold, it can often be frustrating and tedious to wait. However, if they can listen to a message that provides updates on wait times or offers to call them back when the wait is too long, this can help keep your customers satisfied. It shows that you value their time and are willing to go the extra mile to keep them happy.


  1. Positively Affect Sales: Customers who have a positive experience with your brand, tend to be repeat customers. By implementing on-hold messaging you can make waiting on the phone a more enjoyable experience. Creating a message that is engaging, helpful, and informative will show your customers that you care about their experience. A great on-hold message can positively affect sales in the short and long run.


  1. Boost Brand Awareness: On-hold messaging can also play a significant role in boosting brand awareness. By including branding messages in your script, you can promote your brand and it’s values to your customers. This increases awareness around your brand and helps to instil trust in your customers. Promoting your brand values and providing valuable information to your customers can also encourage them to recommend your business to friends and family.


  1. Ad-Hold Can Help: At Ad-Hold, we offer customized on-hold messaging services designed to enhance your customer experience and ultimately increase your profits. Our professional team will work with you to create custom content tailored to your business’ unique selling points and branding messages. We also offer excellent customer care, ensuring that your on-hold messaging experience is first-class.


In today’s fast-paced business environment, there isn’t a moment to waste. By implementing on-hold messaging, you can make your customers’ wait a seamless and enjoyable experience. This will also positively affect your brand’s perception, resulting in increased loyalty and sales. If you’re not currently using on-hold messaging, you’re missing out on an opportunity to positively impact your bottom line. At Ad-Hold, we’re more than happy to help you get started with a customized on-hold messaging solution. Contact us today to learn more.