Have you ever considered what your client hears while they are waiting on hold? When clients are put on hold, they become a captive audience and are forced to listen to whatever audio content is being played. As a business owner or marketer, it is important to use this opportunity to influence and engage your clients with relevant and entertaining audio ads. That’s where Ad-Hold comes in.
- Your Audience is on Hold and is Therefore Captive
When clients are put on hold, they are in a unique position- they are still connected to your business but they are not receiving any service or product. Instead, customers are forced to wait and listen. This creates an opportunity for businesses to use audio content to communicate with their clients while they wait.
Being on hold is frustrating enough, but it is even more aggravating when there’s only silence on the other end of the line. By playing music, a prerecorded message, or a live update, you can help make the waiting time a little more bearable for your clients.
- The Potential of Audio Ads
When done right, audio ads can be interesting, informative, and effective at getting a message across. Unlike visual ads, audio ads are not competing for attention with other content, so it can be easier to capture the audience’s focus.
Audio ads can be used to promote a service or product, give specific instructions for current customers, or simply entertain your client during a long waiting period. They can also reinforce branding, improve customer loyalty, and even increase sales when targeted towards customer needs and interests.
- How Can Ad-Hold Help?
Ad-Hold is a company that offers audio messaging solutions for businesses. They can help businesses create and manage audio messages targeted towards their customers while on hold. This can include music, special promotions, branding messages, or any other audio content deemed appropriate for the business’ target audience.
Ad-Hold can also provide analytics and feedback to assist businesses in analyzing the effectiveness of their audio ads and how they’re performing with their target audience.
- Tone of Voice: Professional
It is essential to consider the tone and voice of audio content when creating audio ads. The audio should match the professionalism and branding of your business while still being interesting and engaging.
Ad-Hold offers a professional voiceover service to help businesses develop the ideal tone and style for their audio content. With professionally recorded messages, businesses can ensure their clients listen with ease and attention, driving up the potential for brand recognition and increased revenue.
While being on hold may not be the most exciting experience for clients, it is an opportunity for businesses to communicate and engage with them in creative ways. By using Ad-Hold, businesses can take advantage of this window of potential communication and create an on-hold experience that captivates and informs the client. With the right tone, content, and messaging, on-hold messaging can not only make waiting less frustrating for clients but also promote business goals and improve customer satisfaction.