Have you ever called a business and been put on hold, only to hear the same repetitive message over and over again? It’s frustrating, isn’t it? Not only does it make the wait seem even longer, but it can also leave a negative impression of the company in the caller’s mind. That’s why it’s crucial to keep your on-hold message fresh and engaging. In this blog post, we’ll share five effective tips on how to keep your on-hold message relevant and make the wait time more enjoyable for your callers.


  1. Keep it short and sweet.

Nobody likes being on hold for an extended period, so make sure to keep your message short and to the point. A concise message of about thirty seconds is enough to convey essential information to the caller without making them feel like they’re wasting a lot of time. A shorter message can also help you save on voicemail fees if you are using a third-party service provider.


  1. Use music to your advantage.

Music can greatly enhance the caller’s hold experience. Choose music that compliments your brand and connects with your target audience. A popular or upbeat tune can help alleviate tension and make the wait feel less tedious. You can also consider changing the music periodically to keep things interesting.


  1. Include relevant and helpful information.

Make sure to include essential information that the caller might need to know, such as your hours of operation, your location, or upcoming promotions. It’s also an excellent opportunity to highlight your unique selling points and create a more personalized experience for the caller. Keep the information updated and relevant to avoid confusion and keep the caller engaged.


  1. Humanize your message.

A friendly, conversational tone can go a long way in creating a positive impression of your business. Instead of using a robotic voice, consider using a friendly and personable voice that represents your brand. You can even include some humor or share some interesting facts about your company to keep the caller entertained and engaged.


  1. Keep it fresh by updating regularly.

Finally, it’s crucial to keep your message fresh and relevant by changing it up every once in a while. It’s easy for callers to tune out the same message over time, so consider updating your message regularly to keep it engaging and informative. Make sure to stay up-to-date with your company’s latest updates, events, and promotions and use them to your advantage.



In conclusion, keeping your on-hold message fresh and engaging is essential to providing a memorable experience for your callers. Use music, keep it short and relevant, humanize the message, include essential information, and update it regularly. By following these tips, you can create an on-hold message that leaves a positive impression and keeps callers engaged, even when they’re waiting. For professional on-hold services, check out companies like Ad-Hold or Amazing Voice to help you craft the perfect message.